The working library
Useful before
we even begin.
Practical tools for defining the work, checking the evidence and building a useful content rhythm.
Content planningFrom expertise to a monthly rhythm
Plan two core assets and four derivative posts. See who supplies the source, who approves the facts and what belongs in the progress note.
A complete working guide and a six-assignment CSV planner. No sign-up required.
Open the guide & planner↗PLANNINGThe buyer-decision brief
Define one buyer, one question, the decision an asset should support, available evidence, unknowns and the next action.
TXT · 460 words · editable brief. Preview: “What should the reader be able to decide after reading this asset?”
Download the template · TXT ↓SALESA complete offer one-pager
See how audience, deliverables, scope, price and next step fit into one useful piece of sales material.
One-page offer · HTML, PDF and plain text. Includes a six-slide narrative example on the web.
Read the example↗RESEARCHWhat a visibility finding means
Inspect a saved-answer study and see how observations become a scoped recommendation without turning a sample into a sales claim.
Explore the evidence↗REVIEWThe useful-content check
Check audience, early value, evidence, visual clarity and next action before a piece of content goes out.
Six checks · interactive HTML with a printable view.
Use the checklist↗