The working library

Useful before
we even begin.

Practical tools for defining the work, checking the evidence and building a useful content rhythm.

Content planning

From expertise to a monthly rhythm

Plan two core assets and four derivative posts. See who supplies the source, who approves the facts and what belongs in the progress note.

A complete working guide and a six-assignment CSV planner. No sign-up required.

Open the guide & planner
PLANNING

The buyer-decision brief

Define one buyer, one question, the decision an asset should support, available evidence, unknowns and the next action.

TXT · 460 words · editable brief. Preview: “What should the reader be able to decide after reading this asset?”

Download the template · TXT ↓
SALES

A complete offer one-pager

See how audience, deliverables, scope, price and next step fit into one useful piece of sales material.

One-page offer · HTML, PDF and plain text. Includes a six-slide narrative example on the web.

Read the example
RESEARCH

What a visibility finding means

Inspect a saved-answer study and see how observations become a scoped recommendation without turning a sample into a sales claim.

Explore the evidence
REVIEW

The useful-content check

Check audience, early value, evidence, visual clarity and next action before a piece of content goes out.

Six checks · interactive HTML with a printable view.

Use the checklist